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MEZCUCHA


Company: 

Start-up beverage brand. 


Context:

Worked along side product strategist and graphic designer to create brand fundamentals.


Challenge:

We have a drink, we have tested the drink at parties and gatherings with hundreds of people and everyone loves it. How do we create a brand for this and launch this product?


Unseen Challenge:

The drink chemistry had not been explored or tested for batch orders.


Solution:













BEESTEE


Company: 

Start-up luxury Nougat artisan. 


Context:

Hired freelance as a brand essence strategist to help build the fundamental strategy for design and launch.


Challenge:

I have a beautiful product that is ready to go but I have no brand.
I need a brand and strategy to take this into the world.


Solution:










PLAYFILLED


Company: 

Pioneering play in the corporate world. 


Context:

Hired as freelance by an agency to host a brand essence
workshop within their residency.


Challenge:

“We need to create a brand for our play consultancy”


Unseen challenge:

To connect to the deeper essence of their mission to develop
their product and brand strategy.



Solution: